At Boston 25 I am responsible for creating written content for the digital side of our station. That creation includes, but is not limited to, writing original news stories on a number of topics either sent in to our assignment desk or created by my own doing. My department also handles on-air scripts sent in by our reporters/anchors and is tasked with making those stories for TV into suitable content for our online presence. In order to do that, not only do we re-transcribe scripts by adding in proper grammar and paragraph breaks, but we also add in multimedia aspects. We cut live stand-ups and taped packages that have recently aired on our station to pair with those stories; we add in photo and video content available from our photojournalists; we incorporate tweets and other social posts from our reporters and relevant parties such as local police, Boston athletes/sports teams, and Mass. politicians.
A member of our Digital Team, I am also tasked with running a large portion of our social media, including having major presences on Facebook, Twitter and Instagram. In addition to creating digital content and marketing it the right way on social media, my department also is responsible for the upkeep and management of our station’s website – including in our news app and through over-the-top apps on services like Roku, Amazon Firestick and AppleTV.
The Digital Team also is charged with coordinating and publishing our station’s live streams on both our website and our social media. We have streamed and covered events across the state and nation, including multiple speeches by President Trump, the funeral for a local firefighter killed in the line of duty, and mid-week press conferences by Tom Brady and Bill Belichick.
At Boston 25 I serve as an online writer, a copy editor, a digital manager, a social media coordinator and a multimedia editor all under the title of Digital Content Producer.
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